Brand experience
AGENCy & STARTUP EXPERIENCE
Selected WORK EXPERIENCE
Your Agency's Name Goes Here, LLC, Los Angeles
Freelance Creative Director / Associate Creative Director / Copywriter
Dec 2022 - Present
• Led the creation and execution of advertising campaigns, branding, and content for various agencies /startups
• TBWA, McCann, Publicis, RTO+P, Wunderman, Wasserman, Discover LA, ustwo, Hammer Creative, Contend,
OTHR, tokyobike, Function, Eclipse, Kovel/Fuller, Acres, Troika, Burrell Communications, Block Club
• TV, social, digital, print, video, websites, web content, radio, new business pitches, OOH, branding,
product ideation and good times
Freelance CD / ACD / Copywriter
Jan 2016 - Sept 2022
*Full work experience on LinkedIn
Ippon Matsu Beer, NYC & LA
Creative Director (part-time)
Mar 2012 - Mar 2023
• Helped create a charity beer brand dedicated to aiding reconstruction efforts in the city of Rikuzentakata, Japan
• Raised awareness through video, social, events and PR
• After many successful years, assisted in transferring the brand to a new owner
Contend, LA
Creative Director ← ACD / Copywriter
Apr 2021 - Jun 2022
• Microsoft, Xbox, Amazon, Motor Trend and new business
• Won and ran a $5M piece of new business
Wasserman, LA
Associate Creative Director / Copywriter
Mar 2021 - Apr 2021
• AT&T x Performing Arts Center experiential campaign
• Brand messaging, identity and positioning for Ibtihaj Muhhamad's Beyond Hijab
Function, LA
Associate Creative Director / Copywriter
Jul 2020 - Aug 2020
• Worked on Google Pixel launch campaign for Twitter / social media
Hammer Creative, LA
Associate Creative Director / Copywriter
Oct 2019 - Nov 2019
• Final Fantasy VII Remake trailer and campaign
Discover Los Angeles, LA
Creative Director ← ACD / Copywriter
Jun 2017 - Mar 2019
• Rebranding the city of Los Angeles, along with video and website projects promoting LA tourism
Wunderman Thompson, NYC
Associate Creative Director / Copywriter
Jun 2016 - Jan 2017
• Campaigns, branding and content for USTA, E*Trade, Powerade
• New business pitches
TBWA\Chiat\Day, NYC
Associate Creative Director / Copywriter
Jan 2016 - Mar 2016
• Campaign and brand development for Michelin Tires
• SWAT initiatives (special creative task force) for Michelin Tires
• New business pitching
McCann Worldgroup, NYC
Senior Copywriter
Nov 2013 - Jan 2016
• Digital experiences, websites, videos, web content and apps on U.S. Army and Verizon for MRM//McCann
• As needed on Microsoft, Choice Hotels and new business pitches for McCann NY
Publicis + Others, NYC
Senior Copywriter
Feb 2012 - Nov 2013
• Publicis NY: Swiffer, Dawn, Dawn Saves Wildlife
• Acres & Co: Scripts and creative direction for in-house videos
• Burrell Communications: McDonalds, Toyota
Burrell Communications (Publicis Group), Chicago
Copywriter
Jan 2010 – Feb 2012
• Clients: McDonald's, Toyota, General Mills, Procter & Gamble, Ad Council, Chicago Public Schools
• Created national and local campaigns. (TV, Radio, Print, Digital)
• Experienced in storyboarding, testing, casting, shooting and editing
• Lead writer on a cross-brand campaign between Wal-Mart, EA Games, Nissan, Monopoly and McDonald's
EDUCATION
Chicago Portfolio School
Chicago. Copywriting: 2009 - 2010
• Sweated out a portfolio in one year, three days, 13 hours and 36 minutes
Hampden-Sydney College
Virginia. B.A. in English Literature: 2000 - 2004
• Radio DJ. Rescue squad EMT and ambulance driver
Macquarie University
Sydney, Australia. English Literature: 2003 - 2003
• MUC Boardsailing and Surf Club. Australia's No.1 student-vagabond
HONORS & AWARDS
The Dieline Awards: 1st Place for Ippon Matsu Beer
Brand New Awards: Best of Show and Judge's Pick for Ippon Matsu Beer
Communication Arts Magazine: Featured for Ippon Matsu Beer
Skills
Creative Direction • Advertising • Copywriting • Branding & Identity • Interactive • 360 Campaigns • Presentations • Business-to-Business (B2B) • Social Media • Outdoor • Video • Television • Radio • Strategy • Web Content • Creative Strategy • Brand Development • Digital Marketing • New Business • Public Relations • Leadership • Creative Problem Solving • Storytelling • Print • Multicultural Advertising • Pitch Work • Scriptwriting • Experiential Events • Product Descriptions